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GENESIS OF THE STUDY
O METHODS USED IN MAKING THE STUDY
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100 Total active 100 Total interviews 30 per cent asked Average time spent Bible book buying book clubs book industry book readers book yesterday book-reading habits bookcases borrowed census cities city-size consumer survey dealers Educational Level Grade factor fiction following table Forever Amber future gift grade-school inactive readers income groups income level increase IOO IOO IOO kinds of books last book read Level Grade High magazines Middle Lower Total Miscellaneous newspapers nonfiction Nonreaders number of books past month Place of Purchase planning to add private rental library Psychological Corporation public library question questionnaire radio read a book read books read more books Readership reading activities reading habits reasons given RELIGIOUS DENOMINATION sample School College Total School School College set of books shown sources of books spent in minutes sumer textbooks tion Total active readers Total answers trends types of books Upper Middle Lower