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Introduction lewis anthony dexter
Sociological Perspectives on the Study of Mass
Human Communication franklin fearing
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advertising American appear attitudes audience basic Bauer behavior Berelson Biggy circulation cognitive dissonance communica communications research concerned congressmen content analysis cultural discussion editor effect Elihu Katz environment example experience fact fiction field Free Press function functional analysis gatekeeper Grangeville Hovland human images important individual influence interest interviews issue Journalism Quarterly Katz Lazarsfeld listeners magazines major mass communications mass media means ment Morris Janowitz munications needs newspaper organization paper patterns percent political portrayals problems psychological psychological warfare Public Opinion Quarterly published question radio readers readership reference relations relationships respondents role Rural Sociology sample satire Schramm selective significant situation social Social Psychology society Sociology sources Soviet specific stories Storyville structure suggest symbols television theory tion values W. I. Thomas Wilbur Schramm word-of-mouth writers Yankee City York