People to People Fundraising: Social Networking and Web 2.0 for Charities
John Wiley and Sons, Apr 21, 2008 - Business & Economics - 240 pages
Cutting-edge strategies, data, and techniques from the world'sforemost ePhilanthropy experts.
Giving donors the chance to participate in and contribute to thesuccess of a charity beyond the online gift is proving to besuccessful for many nonprofits. Find out how to make the most ofyour online fundraising efforts with the expert advice found inPeople to People Fundraising: Social Networking and Web 2.0 forCharities.
Featuring a Foreword by James Austin of Harvard University, thishands-on guide is filled with creative ideas, techniques, andsuggestions to help readers harness the power of social networkingfor your charity, including:
Based on the authors' decades of combined real-life experiencesplus scores of international case studies demonstratingePhilanthropy success stories from around the world, People toPeople Fundraising provides a wealth of proven, practicaltechniques to help you boost your organization's success.
What people are saying - Write a review
PeertoPeer Fundraising and Community Building