People to People Fundraising: Social Networking and Web 2.0 for Charities

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John Wiley and Sons, Apr 21, 2008 - Business & Economics - 240 pages
Cutting-edge strategies, data, and techniques from the world'sforemost ePhilanthropy experts.

Giving donors the chance to participate in and contribute to thesuccess of a charity beyond the online gift is proving to besuccessful for many nonprofits. Find out how to make the most ofyour online fundraising efforts with the expert advice found inPeople to People Fundraising: Social Networking and Web 2.0 forCharities.

Featuring a Foreword by James Austin of Harvard University, thishands-on guide is filled with creative ideas, techniques, andsuggestions to help readers harness the power of social networkingfor your charity, including:

  • Getting supporters to do more than give
  • Evaluating your Web site
  • Blogs — an important development in fundraising
  • The power of celebrity in building communities
  • How to leverage an individual supporter's social network
  • Online marketing to ethnic and special interestcommunities
  • How to influence single-gift Web donors to become monthlydonors
  • The opportunities and challenges of multi-channelmarketing
  • Why ePhilanthropy succeeds — seven pillars ofe-success
  • Connecting with planned gift donors and prospects
  • Buttons and banners on company Web sites
  • Plus much more!

Based on the authors' decades of combined real-life experiencesplus scores of international case studies demonstratingePhilanthropy success stories from around the world, People toPeople Fundraising provides a wealth of proven, practicaltechniques to help you boost your organization's success.

 

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Contents

CHAPTER
3
CHAPTER 2
19
PeertoPeer Fundraising and Community Building
55
PART
75
CHAPTER 6
97
CHAPTER 7
107
CHAPTER 8
117
PART THREE
139
CHAPTER 10
151
CHAPTER 11
165
PART FOUR
185
CHAPTER 13
207
CHAPTER 14
229
CHAPTER 15
251
Index
257
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About the author (2008)

Ted Hart, ACFRE, is an Internet and fundraising strategist with tedhart.com. He has over twenty years of experience in communications, fundraising, and nonprofit management. He is founder of the international ePhilanthropy Foundation.

James M. Greenfield, ACFRE, FAHP, was a fundraising professional for forty years at five hospitals and three universities. Jim has written and edited eight books on fundraising management.

Sheeraz D. Haji is the President of Convio, Inc., a leading provider of constituent relationship management software for nonprofit organizations and associations. Sheeraz is a widely published author and a frequent speakerat industry conferences. He serves on the boards of Convio, Inc. the Nonprofit Technology Network (NTEN), Map Buzz, and Mal Warwick Associates.

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