Perfect PR, Volume 1

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Cengage Learning EMEA, 1999 - Business & Economics - 154 pages
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How do you write a press release? What do you do to prepare to be interviewed by the press? How can you get perfect PR without spending a fortune? This book attempts to provide the answers. It shows the reader how to plan PR activities and how to promote the message you want to give about your company.
 

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Contents

Planning PR activities
4
Issuing press releases
36
Managing interviews
68
Organizing press conferences
88
Running your PR campaign
122
Useful contacts
140
Index
149
Copyright

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About the author (1999)

Iain Maitland is an entrepreneur who has set up and run several successful businesses. He is the editor of "Property Auctions Confidential" and "Auction Trader" and writes for the "Sunday Times and Guardian". He is the author of 44 business books.

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