Perfect Selling

Front Cover
McGraw Hill Professional, Jul 1, 2008 - Business & Economics - 176 pages

The USA Today and New York Times Bestseller!

Meet your sales objective and close more business in 20 minutes a day

  • CONNECT with your customer immediately
  • EXPLORE customer needs thoroughly and quickly
  • LEVERAGE your solutions persuasively
  • RESOLVE your customer’s questions and objections confidently
  • ACT when the time is right

"Your thinking 'What? Another book about selling?' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls it together for us. And she does it with a voice radiating experience, knowledge, and sincere empathy for the challenging job we all have."
--Dave Stein, CEO & Founder, ES Research Group, Inc., and author of How Winners Sell

"In five steps, Linda helps you master the process of the sales call to a tee, freeing your creativity to focus on your customer and deal with the unexpected that will always occur."
--Larry Wilson, sales leadership guru and bestselling author

"For years, Linda Richardson has been one of the top two or three sales training consultants in the world. This is invaluable material and a must-read for anybody who cares about success in selling."
--Geoffrey James, journalist and author of the popular blog, "Sales Machine"


What people are saying - Write a review

User Review - Flag as inappropriate

Great sales book for beginners and those which have a lot of experience.
This books allows you to practice the principle after each chapter. Also, it impresses the importance of background research
before your sales call and one of the most important aspect of sales...self-assessment which needs to happen after each customer appointment. 


5 Steps to Extraordinary but Fast Preparation
Your Plan
About the Author

Other editions - View all

Common terms and phrases

About the author (2008)

Linda Richardson is founder and executive chairwoman of Richardson, a leader in the global sales training industry, and the author of numerous influential books, including Stop Telling, Start Selling and Sales Coaching.

Bibliographic information