Performance Evaluation of Foreign Subsidiaries

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Springer Verlag Ny, Nov 25, 2008 - Business & Economics - 363 pages
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Katharina Kretschmer contributes to the role typology research stream in international business. The book is highly relevant for management practice. Deep insights into the implications of subsidiary roles are displayed, and it is shown that role-specific subsidiary management is possible if not necessary. In the future, MNC managers could benefit even more when, instead of treating all their subsidiaries alike, approaching them differently – especially when evaluating their performance.

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About the author (2008)

Dr. Katharina Kretschmer promovierte an der ESCP-EAP, Europäische Wirtschaftshochschule, in Berlin und ist als Unternehmensberaterin bei The Boston Consulting Group tätig.

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