Personal Brands: Manage Your Life with Talent and Turn it Into a Unique Experience
In today's world of deep and complex transformation, people increasingly need to reflect on life, work, and good personal management. Striving for success amid the demanding nature of difficult times requires us to develop our personality in a structured and focused way. We need to look upon ourselves as if we were looking at a personal brand.
Just as with well-known commercial brands, the personal brand can become a means of affirming true identity, of highlighting ability and of establishing reputation. Your personal brand will help you define your aims and values. It will identify your creative potential and your leadership qualities. It will highlight those areas in which you excel as a result of your knowledge and experience. This book offers a series of original reflections arising from brand analysis and brand management experience in the commercial world.
Foreword by David A. Aaker
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Imagining life identity and relationships
Anthropology and needs
Talent mission and courage
4 If it works for me Narcissism authenticity and values
5 Its the difference stupid Relevance energy and differentiation
Reputation image and positioning
Creativity aesthetics and optimism
Other editions - View all
ability able achieve action activity aesthetic Andy Warhol Anita Roddick Armani artistic aspects associated authenticity basic become behavior Bill Gates brand engaged brand management brand personality brand value building characteristics charisma commitment communication concept context create creative decisions defined develop differentiation elements emotional emotional intelligence energy engage experience feel Figure focus future Giorgio Armani goals Grameen Bank human ideas identify identity elements important individual influence inspiration interest involved John Lennon knowledge leadership linked live Madeleine Albright means mental mission Neuroeconomics one’s operate Paul McCartney Pedro Duque personal brand identity personal brand leader personal brand needs personal brand reputation positive possible produce professional proposal relationships relevant response result Richard Branson role seen sense social someone sonal brand specific story strategy style success talent target group members things tion trends understand unique vision