Personal Selling: Achieving Customer Satisfaction and Loyalty

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Houghton Mifflin, 2004 - Consumer satisfaction - 504 pages
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Its a Great Life
Who Sells?

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About the author (2004)

Rolph Anderson (PhD, University of Florida) is the Royal H. Gibson Sr. Professor of Business and former head of the Department of Marketing at Drexel University. He earned his MBA and BA degrees from Michigan State University. Dr. Anderson's research has been widely published in the major journals in his field. He was the inaugural recipient of the "Excellence in Sales Scholarship" award from the American Marketing Association Sales SIG, and also received the "Excellence in Faculty Research" award from Drexel's LeBow College of Business. He has authored or co-authored several books in the areas of personal selling, sales management, and multivariate data analysis.

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