Personal selling: an interactive approach

Front Cover
Allyn and Bacon, 1988 - Business & Economics - 607 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

The Role of Selling
3
The Selling Process
13
The Marketing Concept
19
Copyright

44 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information