Perspectives in advertising management: advanced concepts, strategies and practices geared to the rapidly changing conditions in the present marketing environment

Front Cover
Assoc. of National Advertisers, 1969 - Business & Economics - 245 pages

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Contents

THE SOCIAL RESPONSIBILITIES OF ADVERTISING
1
Our Manners are Showing
8
POSITIONING THE ADVERTISING FUNCTION IN THE MARKETING EFFORT
33

2 other sections not shown

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