What people are saying - Write a review
We haven't found any reviews in the usual places.
THE SOCIAL RESPONSIBILITIES OF ADVERTISING
Our Manners are Showing
POSITIONING THE ADVERTISING FUNCTION IN THE MARKETING EFFORT
2 other sections not shown
A.N.A. Advanced Advertising Advanced Advertising Management adver advertising budget advertising effectiveness Advertising Management Seminar advertising research Advertising Research Foundation advertising's approach audience basic believe Benton & Bowles better advertising brand Brand X Building and Appraising campaign client commercial communications competitive consumer contribution copy strategy cost creative dandruff decision define dollars Doyle Dane Bernbach economic effective advertising evaluation execution exposure fact frequency function going gross profit important increase kind magazines market segment market target marketing mix measure advertising media planning media strategy medium memorability ment models objectives packaging persuasion position potential problem product category prospects purchase reach responsibility role Scott Paper Company selling smart client specific sure talk techniques television things tising vertising Vice President Walter Thompson Company William Bernbach