Perspectives on Localization

Front Cover
Keiran J. Dunne
John Benjamins Publishing, Jan 1, 2006 - Business & Economics - 356 pages
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Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:


Return on investment and the localization business case
Localization cost drivers and cost-containment strategies
Localization quality and customer-focused quality management
Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs)
Using a meta-language to facilitate accurate translation of disembodied content
The case for managing source-language terminology
Terminology management in the localization process
Reconciling industry needs and academic objectives in localization education
Localization standards and the commoditization of linguistic information
The creation and application of language industry standards
Rethinking customer-focused localization through user-centered design
Moving from
translation reuse to language reuse
 

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quality in real world can be used in my paper

Contents

Quantifying the return on localization investment
15
GMS technology making the localization business case
37
Localization Cost
47
2 Localization quality
67
Quality in the real world
69
Putting the cart behind the horse
95
3 Game localization
119
Issues in localizing computer games
121
A discipline coming of age in the digital age
195
6 Localization standards
221
Localization standards knowledge and informationcentric business models and the commoditization of linguistic information
223
The creation and application of language industry standards
241
7 Rethinking the paradigm
279
Melding paradigms
281
Corpus enhancement and computerassisted localization and translation
309
Appendix
333

Localizing MMORPGs
135
4 Terminology management
153
A practical case for managing sourcelanguage terminology
155
Terminology workflow in the localization process
173
5 Localization education
193

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