Persuading on Paper: The Complete Guide to Writing Copy that Pulls in Business

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Any entrepreneur knows that marketing can make or break a business, and a good outreach requires effective written materials. For those who are not "natural writers", Persuading on Paper demonstrates how to write sizzling sales letters, alluring ads, persuasive press release, and more. Filled with practical advice, invaluable examples from other business owners, and a resource list that readers can consult to learn more, Persuading on Paper a must-have for anyone who wants to attract more clients or customers.

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What Do You Need on Paper and Why?
Who Are You Really and What Are You Selling?
Knowing Your Audienceand Your Competition

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