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the power of modeling
REVERSING ATTITUDES ANDOR
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advertising AIDS American analogies argu argument attitudes audi balance Beavis and Butt-head behavior believe Bubba Smith capital punishment cause claim college students communication convince create debate deliver demonstrated Demosthenes drug dysphemism dysphemistic effective ence ethical evidence examine example fact feel give goal graphs human idea identify illustrate important influence inform my audience introduction issue language legal drinking age Let freedom ring listen logic MAIN POINTS Malcolm X Martin Luther King means ments metaphors nation National Enquirer nonverbal O.J. Simpson perceptions person persuasive message persuasive speaker persuasive speech Planck length political President problem proof propaganda reasoning Refutation rhetorical safe sex self-extinguishing cigarettes smoke speaking specific speech anxiety statistics story strategy STUDY QUESTIONS talk television tell things tion Toulmin model understand visual words