Persuasion: Strategies for Public Influence

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Kendall/Hunt Publishing, 1996 - Language Arts & Disciplines - 243 pages
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Contents

the power of modeling
14
REVERSING ATTITUDES ANDOR
26
PSYCHOGRAPHICS
36
Copyright

17 other sections not shown

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About the author (1996)

WILLIAM STRONG directs the Utah Writing Project at Utah State University, where he teaches courses in writing, English education, and content-area literacy. Besides authoring many articles and teaching resources on sentence combining and writing, he is the consulting author in composition for Writers Choice (Glencoe/McGraw-Hill, 2001) and series consultant for English Matters! (Grolier, 2000).

John Cook studied physics at the University of Queensland, Australia. After graduating, he majored in solar physics in his post-grad honours year. His interest in climate science began when he was given a speech by prominent 'skeptic' U.S. senator, James Inhofe. Researching the various skeptic arguments presented by Senator Inhofe revealed many fundamental scientific flaws. This led Cook to begin cataloguing the full range of skeptic arguments and documenting what the peer-review science said about each topic. This work formed the basis of the skepticalscience.com website which aims to communicate the peer-reviewed science to a broader audience.

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