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The influence of others
The persistence of opinion change
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Abnormal and Social active participation arguing arguments Aronson asked attitude change audience authoritarian authoritarian personality authors brainwashing changed their opinions cognitive dissonance college students communica conclusions confederate conformity control group counterarguments Crano Cuban missile crisis distraction emotional example experiment experimental exposed exposure factors factual favorable fear appeals Festinger Findings girls group discussion group heard Gruner havior Hovland hypothesis impact increase individual influence inoculation intelligence investigation issue Janis Journal of Abnormal Journal of Personality Journal of Social Karlins less Leventhal listener low credibility mass media McGuire ment munications Negroes norms opinion change Personality and Social persuasive appeals persuasive communication presented question questionnaire recency reinforcement resistance Rosnow scientific selective distortion serial position effect session Sherif similar situation sleeper effect Social Psychology source credibility speaker Specimen studies statement subliminal advertising Suggested Readings survey tetanus tion topic two-sided communication weeks later Weiss