Persuasion, theory and context
Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion. '...choose this volume for a class or seminar on communication theory because it is a thoughtful and useful explication and polemic for a rules perspective on communication, with particular reference to persuasion...whether you choose it for one class or another or none at all, do not miss choosing to read it.' -- Quarte
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Foreword by Gerald R Miller
The AttitudeBehavior Relationship
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acceptance action advertising antecedent conditions appeals appropriate assume attempt attitude change Attribution theory audience behavioral choice belief chapter concept consider consistency counterarguments counterattitudinal cues desired consequents determine dissonance Doob effects emotions employees episode evaluative example existence expectations experience experimental explains extent extrinsic rules factors Fishbein focus function goal Guttman scale homophily Human Communication important inconsistency indicates individual influence integration intensity interaction International Communication Association interpersonal communication interpersonal persuasion interpret Journal of Personality locus of control logic mass media measurement Miller and Burgoon negative nonverbal nonverbal communication organization organizational perceived perceptions personal rules perspective persuadee persuadee's persuasion research persuasive message positive prediction Reardon refers regulative rules relationship response result role scale scientists self-autonomy self-concept situation sleeper effect Social Psychology source credibility Speech strategies subjects suggests superordinate construct television theoretical theory Thurstone scaling tion types variables verbal violation Wartella York