Persuasive Business Writing: Achieve Results and Raise Your Profile with Better Business Communication

Front Cover
How To Books Ltd, 2002 - Business writing - 126 pages
This is a guide to how to achieve your objectives and raise your profile through effective business writing.
 

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Contents

List of illustrations
8
A firm foundation for persuasion
15
Making a persuasive case
23
A basis for success
34
Getting it down in writing
44
The pitfalls and opportunities of language
52
Making language more persuasive
65
Appendix
109
Index
125
Copyright

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