Persuasive Communication and Drug Abuse Prevention
Lewis Donohew, Howard E. Sypher, William J. Bukoski
Routledge, Dec 6, 2012 - Language Arts & Disciplines - 360 pages
The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary.
Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.
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Past and Potential Roles
III Mass Communication Social Systems and Drug Abuse Prevention
Targeting Messages and Programs at Sensation Seekers
V Interpersonal School and Community Approaches
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Addictions adolescent drug adults advertising amphetamine anti-drug approach areas attitude change Bachman behavior Botvin cigarettes cocaine cognitive communication campaigns coping skills correlates cultural curriculum decline develop Donohew drug abuse prevention effects epidemic Etiology evaluation focused goal Government Printing Office Health Belief Model High Media high school Hispanics identify illicit drugs impact important increased individuals influence initial Institute on Drug Jessor Johnston Journal levels MAO activity marijuana mass media Media Balance National Institute NIDA O'Malley Oetting opioid parents participants peer cluster perceived risk persuasive communication prevention programs prevention research probands problem process research PSAs psychological refusal skills reported risk factors role sample self-esteem seniors sensation seeking session skills training smoking social strategies studies substance abuse suggest target teenagers television theory tion trend U.S. Government Printing University of Kentucky users variables Variance Washington workshop youth Zuckerman