Persuasive Signs: The Semiotics of Advertising
Ron Beasley, Marcel Danesi, Director of the Program in Semiotics and Communication Theory Marcel Danesi, PH.D.
Walter de Gruyter, 2002 - Literary Criticism - 193 pages
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
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Advertising as social discourse
Creating recognizability for the product