Persuasive Communication

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Harcourt Brace College Publishers, 1994 - Language Arts & Disciplines - 406 pages
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This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

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Contents

SelfPersuasion
62
Change
93
PART II
121
Copyright

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About the author (1994)

Michael J. Cody is a Professor in the School of Communication at the University of Southern California. His research interests have focused on social influence processes, accounts and social explanations, and nonverbal correlates of deception. He has worked on a number of projects addressing social problems, including reports on school violence in Los Angeles schools, training older adult learners to use computers, assessing outcomes of child custody mediations, promoting gender equality using the media, and detecting deception during employment interviews.

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