Holt, Rinehart, and Winston, 1987 - Language Arts & Disciplines - 286 pages
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
advertisements agent appeals argue arguments attitude change audience bargaining behavior beliefs campaign ceivers chapter cognitive communica credibility cues decision discussed dissonance effective ence evaluation example factors favor feedback frames important increase indicate individual influence Interaction involved Journal of Personality jurors jury mass media ment munication Nonverbal opinion leaders organization perceived percent Personality and Social persuasive communicator persuasive message position receivers reference group relationship request response rewards role sages salesperson sion situation Social Psychology speaker speech strategies subordinates suggest tactics target television tend theory Thus tion tive topic types verbal workers