Persuasive Communication

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Holt, Rinehart and Winston, Jan 1, 1973 - Persuasion (Psychology) - 309 pages
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This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

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Contents

Introduction
1
Persuasion and communication
7
Persuasibility and personality
57
Copyright

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