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Persuasion and communication
Persuasibility and personality
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able Abnormal and Social action asked associated attempts attitude change attitudes and beliefs audience authoritarian personality behavior belief structure change agent channels chapter characteristics code system cognitive cohesive communica connotative meanings decisions developed discussed dissonance emotional example factors favor fear appeals formal organizations frame of reference goals Hovland ideas important indi individual individual's influence interaction Journal of Abnormal learning listen look mass media materials Michigan State University municator negative nonverbal norms opinion leader opinion leadership organizational paralinguistic particular patterns personality persuasive communication situations persuasive messages persuasive situations position possible predict presented primacy effect problem produce programs proposal receiver reference frames reference group relatively response result role seems social change social class Social Psychology social-action campaigns society Sociometry speaker stimulus studies successful suggest television tend theories tion topic University variables verbal viduals vote words York