What people are saying - Write a review
We haven't found any reviews in the usual places.
One Persuasion and Communication
Learning and Balance
Predicting Individual Response
11 other sections not shown
Other editions - View all
analysis argue attempt atti attitude change attitudes and beliefs attribution theory audience behavior Bettinghaus campaign cation ceiver change agent code system cognitive connotative meanings decision develop discussed dissonance dividual effect emotional ence example factors favor feedback formal organizations frame of reference function ganization goals havior highly ideas important individual influence interaction learning listen look mass media ment Michigan State University munication nicator nonverbal code Nonverbal Communication norms opinion leader opinion leadership organiza paralinguistic particular patterns person persuasive communica persuasive communication situations persuasive messages position possible predictions presented pressures primacy effect problem proposal reference frames reference group response result reward role sion sive social action social change Social exchange theory Social Psychology society source credibility speaker speech structure studies successful suggest television tend theory tion topic tudes variable verbal viduals vote York