Persuasive communication campaigns

Front Cover
Allyn & Bacon, Incorporated, 1992 - Performing Arts - 434 pages

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Contents

History of Persuasive Campaigns
23
Theoretical Approaches to Influence
45
Active Approaches to Receivers
73
Copyright

11 other sections not shown

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About the author (1992)

Michael William Pfau is Associate Professor of Communication at the University of Minnesota-Duluth.

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Parrott is Associate Professor in the Department of Speech Communication and a Fellow in the Institute of Behavioral Research at the Univeristy of Georgia.

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