Persuasive communication campaigns

Front Cover
Allyn & Bacon, Incorporated, 1992 - Performing Arts - 434 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


History of Persuasive Campaigns
Theoretical Approaches to Influence
Active Approaches to Receivers

11 other sections not shown

Common terms and phrases

About the author (1992)

Michael William Pfau is Associate Professor of Communication at the University of Minnesota-Duluth.


Parrott is Associate Professor in the Department of Speech Communication and a Fellow in the Institute of Behavioral Research at the Univeristy of Georgia.

Bibliographic information