Persuasive messages: the process of influence
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
What people are saying - Write a review
We haven't found any reviews in the usual places.
The Importance of Persuasion
The Cognitive Approach to Persuasion
40 other sections not shown
Other editions - View all
advertising arguments Asian Americans asked attitude change audi audience analysis audience members audience's attitudes behavioral intent belief strength Bobby Knight candidates central processing chapter cognitive responses congruity theory consider consumer behavior create cues described disagree dissonance theory effects elaboration likelihood model ence evaluation evidence example experience explain factors of interest favorable gun control hostile audience humor ideas important increase inductive reasoning influence intrinsic credibility involved issue latitude of acceptance latitude of rejection listener's own attitude means Michael Jordan motivated audience multiple audiences negative attitudes Nike Non-commitment option organizational plan outline perceived percent person perspective on ethics persuasive goal persuasive message persuasive speaker persuasive speech predictions problem questions reasoned action relevant situation SJ/I solution specific Starbucks strategies subjective norms subliminal advertising subliminal messages Subpoint supporting materials symbols target audience television Terrence Jones tion topic unem unemployment unfavorable thoughts voters words