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THE HERITAGE OF PERSUASIVE SPEAKING
ANTECEDENTS TO PERSUASIVE SPEAKING
THE OCCASION AND END OF PERSUASIVE SPEAKING
5 other sections not shown
abstract activity adaptive advocate appeal argument Aristotle aspect association attempt Attitude Change audience beliefs and attitudes canon chapter cognitive communication complete concepts consequences consider cues developed discussed Eduard Spranger elements emotional emphasis enthymeme evaluation event example experience explanation favorable focus Focusing Gettysburg Address helpful hemophiliac Hovland idols individual influential discourse John Bulwer Kenneth Burke labels language learned Lincoln LINCOLN'S FIRST INAUGURAL manipulation materials means ment mode of persuasion motives Muzafer Sherif needs negative object of judgment occur patterns person persuader and persuadee persuasive effect persuasive influence persuasive message persuasive process persuasive speaking process persuasive speaking situation persuasive speech Phaedrus Plato position possible potential presented Prigors principles proposition psychology question reasoning Receiving response restructured reward Rhetorica ad Herennium rhetorical Sherif social speaker and listener specific Stephen Toulmin studies symbols tend theory thinking tion topics topoi truth values words Yale York