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Basic Factors in Persuasive Speech
Selecting and Refining the Persuasive Goal
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Abraham Lincoln acceptance achieve action actually addressed analysis analyze argument arouse audience auditors basic beliefs brief chapter Chauncey Depew conclusion consideration considered conviction Craig Baird delivered desires discussion effective persuasive elements of persuasive emotional appeals Eric Berne established experience factors facts factual evidence federal aid feelings formulate Frank Baxter function goal group action hearers Henry Ward Beecher human indicated individual influence instance John Dewey Keefe Brasselle kind leader leadership listeners logic methods mind motivation nature organization pattern persuasive effectiveness persuasive speaker persuasive speech phrase point of view precise preparation present problem purpose Ralph Waldo Emerson rationalization reaction reasoning relationship response Roosevelt seek selected situation social speaker's proposal speaking specific speech to actuate speech to convince speech to stimulate standards statistics subject matter talk thinking tinsit tion types voice Walter Lippmann York