Photographer's Guide to Wedding Album Design and Sales
"Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album business. Showcased are the album styles of 15 top wedding photographers, with insight provided into each artist's creative process, client service skills, and album design. Examples include Michael Ayers's one-of-a-kind pop-up albums; photojournalism trendsetter Andy Marcus's magical designs; and Gigi Clark's unique presentation in an archival box. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on a la carte images, and how to make networking and referrals generate business so they can concentrate on photography."
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Not A How To BookUser Review - catskilljill - Overstock.com
This book focuses more on the photographers than on how to actually put an album together. I wanted an instruction book. It is good for what it does have and lots of great wedding photos to learn from. Read full review
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album company album design Amherst Media Andy Art Leather awards Ayers black & white bookbinder Brian bride and groom Bruce camera capture Carlos Chuck clients CMYK color album couple couple's cover coverage create creative custom design the album ding E-Mail engagement session explains feel film Fuji full-color photos Gigi give going Heidi image box Infrared Photography inset Jeff Hawkins Jeff Smith Judith layout Leather Craftsmen look magazines Marcus marketing Michael mounted multiple images Nikon D1X package panoramas percent phers photogra Photographic Craftsman degrees photojournalism Photoshop Portrait Photography posing presentation prints Professional Photographers proof raphers raphy says Scenes album Schembri sell sepia tone shoot shots slide show story Storyteller studio style techniques thing tion tographer wedding album wedding day wedding photography WPPI Yervant