Photographer's Market Guide to Building Your Photography Business

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Writer's Digest Books, Apr 26, 2004 - Photography - 320 pages
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Vik Orenstein shoots straight with photographers on what it takes to build a successful photo business. She combines big-picture thinking with a soft touch to deliver sound, practical advice on such core topics as developing a marketing plan, building a clientele, networking and maintaining creative fulfillment. At 320 pages, the book's simultaneous deep and broad treatment makes it an excellent companion to the business-focused introduction found in Photographer's Market. Vik also covers such important specialties as wedding, commercial and nature photography in individual chapters and frequently complements her own advice with that of industry experts.
 

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Contents

I
6
II
24
III
54
IV
72
V
88
VI
100
VII
118
VIII
134
XIV
208
XV
222
XVI
230
XVII
238
XVIII
246
XIX
262
XX
272
XXI
278

IX
144
X
156
XI
166
XII
180
XIII
196
XXII
286
XXIII
300
XXV
308
XXVI
318
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About the author (2004)

Vik Orenstein has been a photographer for more than 20 years, starting first in commerical work, then opening her own children's photography studio in 1988. She has consulted for both Nikon and Pentax and is the author of Creative Techniques for Photographing Children.

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