Photographer's Market Guide to Building Your Photography Business
Vik Orenstein shoots straight with photographers on what it takes to build a successful photo business. She combines big-picture thinking with a soft touch to deliver sound, practical advice on such core topics as developing a marketing plan, building a clientele, networking and maintaining creative fulfillment. At 320 pages, the book's simultaneous deep and broad treatment makes it an excellent companion to the business-focused introduction found in Photographer's Market. Vik also covers such important specialties as wedding, commercial and nature photography in individual chapters and frequently complements her own advice with that of industry experts.
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Annie Leibovitz architectural Architectural Digest ASMP BetterPhoto.com business plan camera career choose cold calls commercial photographer commercial shooter cost Craig Blacklock create creative darkroom David Sherman day rate digital capture Doug Beasley employees equipment fee structure film hire images industry Karen Melvin keep KidCapers kids kumquats lawyer Lee Stanford look magazines medium-format Minneapolis ness never niche Patrick Fox percent person pher Photo CDs photogra photographer's photography business photojournalism photojournalist Photoshop pick portrait photographer potential clients prints professional rights reserved Rob Levine sales tax says sell shoot shot small business someone specialty Stanley Kowalski started stock photography story success teach tell there's things Tiny Acorn tion tographer Vik Orenstein visual