Photography: Focus on Profit

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Allworth Press, 2002 - Photography - 407 pages
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There is a unique, all-in-one reference to conquering the photography business. Not only does it demonstrate hundreds of time-proven procedures for making a profit, but it also supplies the software to do it.

This no-fail guide details the “best practices” for starting, running, and evaluating the ongoing operation of a photography business. Unlike any other book on the market, Photography: Focus on Profit also addresses the importance of how-to business automation for every photographer’s studio. It features an accompanying CD-ROM containing PhotoByteŽ.

Here is everything the photographer needs to know about raising finances choosing the right digital equipment, day-to-day business management, and more. This one-stop guide is the ultimate answer to a business world where a photographer’s success depends on handling operations consistently, effectively, and professionally.

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About the author (2002)

Tom Zimberoff is an accomplished commercial photographer and photojournalist whose photographs have appeared on the covers of Time, Fortune, Money, People, and numerous other magazines. He is an authority on the topic of photo-business automation, on which he regularly teaches seminars at universities and trade schools such as RIT and the Art Institute of Atlanta. He is also the founder of Vertex Software, Inc., the publishers of PhotoByteŽ 2000. He writes for Photo District News. He lives in San Rafael, California.

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