Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

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John Wiley & Sons, Jun 8, 2012 - Business & Economics - 208 pages
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How to effectively use Pinterest to market your business, product, or service

Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.

You will learn:

  • How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface.
  • Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers.
  • How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest.
  • Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior.
  • Pinterest copyright issues

Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.


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What Does All This Mean for You as a Business Owner?
Part One
Chapter 1
The Pinterest Audience
Why Pinterest?
Chapter 2
Creating a Powerful Profile
Getting More Pinterest Followers
Your Action Plan
Chapter 9
General Tips for Sharing Pins
Four Ways to Use Pinterest with Your Facebook Account
Using Pinterest with Your Blog
Using Pinterest with Twitter

Your Action Plan
Chapter 3
What Does Your Ideal Client Want?
One Piece of Your Overall Marketing Strategy
Let Your Personality Shine
Becoming a Source of Valuable Information
Your Action Plan
Chapter 4
How to Pin
Your Action Plan
Chapter 5
Connecting with Your Ideal Client
Part Two
Chapter 6
What to Think about When Publishing Pinterest Content
Your Action Plan
Chapter 7
Advertise Your Presence on Pinterest
Special Advice for WordPress Bloggers
Your Action Plan
Chapter 8
Your Action Plan
Chapter 10
Getting Direct Feedback
Your Action Plan
Part Three
Chapter 11
Use Pinterest as Part of Your Sales Cycle
Use Pinterest to Help You Work with Current Clients
Use Pinterest to Build on Your Content Strategy
Your Action Plan
Chapter 12
Ten Quick and Easy Ways to Build Your Business Using the Pinterest App
Your Action Plan
Chapter 13
Your Action Plan
Chapter 14
Protecting Your Copyright
Advice for Business Owners Nonprofits and Bloggers Using Pinterest for Marketing
What Now?
Your Action Plan

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About the author (2012)

BETH HAYDEN is a nationally known speaker and social media expert, and founder of Blogging With Beth. She regularly contributes to the web's top social media blogs, and her featured post on Pinterest marketing for is one of the site's most shared posts. Beth frequently speaks about blogging, content marketing, and Pinterest at conferences and events across the country.

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