Planificacion Cientifica Del Marketing/ Scientific Planning of Marketing

Front Cover
Nobuko, Nov 1, 2003 - Architecture - 276 pages
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Contents

Prefacio Gerardo Saporosi
7
Preludio del plan
15
Ciencia
21
Investigación de mercado
37
Estrategia
93
Producto
119
Logística
135
Impulsión
161
Precios
181
Control de gestión
201
Copyright

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