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PHILOSOPHY OF OUR APPROACH TO SUCCESSFUL
OVERVIEW OF STRATEGIC PLANNING
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analysis Boston Consulting Group capabilities central location test Chapter competitive advantage concept test consumer products corporate cost cultured marble customer needs director duct economic requirements effort electronic elements of need emotive elements engineering equipment evaluation example existing products firm's Harvard Business Review identify industrial/commercial products industry investigation involved Lear Siegler major manufacturing market need market requirements market segments market test marketing mix marketing strategy ment methods myth objectives obtain percent personnel portunities potential present problems product activities product development product ideas product innovation product line product opportunities product requirements product-market screening criteria prototype qualitative phase quantitative quantitative research requirements domain requirements for successful requirements research result Review sales and profits sample shown in Figure specific Step strengths and weaknesses submarket successful innovation sumer target market technical board technical development techniques tion Toledo Scale typical users Votrax