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A BRIEF HISTORY OF BANK ADVERTISING
ESTABLISHING AN ADVERTISING PLAN
WHAT TO ADVERTISE
7 other sections not shown
adver advertising account advertising appropriation advertising budget advertising expense advertising media advertising plan allocation American Bankers Association AMERICAN NATIONAL BANK amount average bank advertising bank's advertising program banking business banking services banks found Banks should advertise bring charged to advertising Chart Christmas Club commercial banks considered consumer credit consumer loans correspondent bank cost depositors direct mail directories display effective established Financial Advertisers Association funds goodwill groups home improvement important income institutional advertising interest investment medium ment merchandising program monthly mortgage loans mutual savings banks newspaper particular percent percentage possible practice prepared profits promotion prospects purposes radio safe deposit safe deposit boxes savings accounts savings deposits selected selling service charge services offered smaller banks special checking accounts spend sumer surveyed banks Table thrift tion tising total advertising expenditures TRUST COMPANY trust departments various services