Planning and organizing reading campaigns: a guide for developing countries

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Unesco, 1983 - Language Arts & Disciplines - 75 pages
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Contents

Laying the Groundwork
9
Organizing a Committee
10
Deciding on a Target Audience
12
Determining Short and Long Range Plans 1 Cost
13
Infrastructures 3 Personnel
14
Reading Materials 5 Preparation Time
15
Preparing a Funding Proposal 1 Summary of Request
17
Introduction 3 Statement of Problem or Need
18
Kenya
31
Colombia
32
Possible Campaign Components 1 Government
35
Book Industry
39
LibrariesLibrarians
46
TeachersSchools
51
FamilyCommunity
53
Mass Media
58

Goals and Objectives 5 Methods 6 Evaluation
19
Budget 8 Future Funding Current Readership Campaigns
20
Malaysia
21
Nigeria
27
Pakistan
28
BusinessService Organizations
66
General Publicity
70
References
73
Copyright

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