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agement areas Arthur Rock assets board of directors business plan capital base Capital Corporation cash flow common stock company prefers company's confine its investments Corp customers Direct Inquiry enterprise entrepreneur equity position Fidelity Venture financed start-up situations financial plan firm prefers founded funds geographic growth industry invest in companies investment activities investment banking Investment Company investment goal investment opportunities involved Johnson & Johnson management team manufacturing market research MassCap ment million ness OPERATIONAL APPROACH organization pany partners poration portfolio company portfolio in excess posal potential preferred stock prefers to invest Pres profit projections proprietary questionnaire risk SBIC seek an active seek control Southwest Corporation Street Boston subsidiary success Sutter Hill Ventures technical tion usually V.P. GENERAL INFORMATION values its portfolio Venrock Associates VENTURE ANALYSIS venture capital activity venture capital firm venture capital investments venture capitalist venture company venture investors wholly-owned