Planning Focus Groups

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SAGE Publications, 1998 - Social Science - 160 pages
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David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.

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Contents

About This Book
1
Planning and Timelines
9
Personnel and Budgeting
23
Copyright

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About the author (1998)

David L. Morgan is a professor in the Department of Sociology at Portland State University. He received his PhD in sociology from the University of Michigan and postdoctoral training at Indiana University. In addition to his widely recognized expertise in focus groups, he also has extensive experience with collection and analysis of survey data. His research interests center on pragmatic approaches to mixed methods research, with an emphasis on practical applications of research design.

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