Planning new products: measuring company needs in new-product development, developing and finding new-product ideas, evaluating new-product potentials, organizing engineering and research for product development, measuring progress in product performance

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Penton Pub. Co., 1958 - Business & Economics - 102 pages
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Contents

? Developing Strong Product Lines I
14
Diversifying a Product Line
24
Profitable Fields for NewProduct Development
30
Copyright

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