Planning new products: measuring company needs in new-product development, developing and finding new-product ideas, evaluating new-product potentials, organizing engineering, research, and marketing for product development, predicting causes of new-product failure, managing the new-product department
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Ten Key Factors in Successful Product Development
Planning Product Strategy for LongRange Growth and Profit
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ability acceptance action activities agement Ampex analysis appraisal ball-point pen basic basis Buyer's markets cent changes cial commercial feasibility company's competitive competitors corporation customers decisions development programs duction effect engi engineering established evaluation executive factors facts failure fountain pen function future grams growth important industry interest investment lawn mower long-range management's manufacturer ment needs neering new-product development new-product ideas new-product programs nomic objectives operations opportunities organization patents payback period performance period perspective phase picking profitable products portunities posi position potential profits prob problem area prod product concept product development product ideas product lines product portfolio product programs project manager proposed product prototype questions quired relationships requirements responsibility result sales volume scheduled screening selected selling sound product specific steps success sumer Supervisor technical thinking tion tive tool velopment ventures