Planning new products: measuring company needs in new-product development, developing and finding new-product ideas, evaluating new-product potentials, organizing engineering, research, and marketing for product development, predicting causes of new-product failure, managing the new-product department

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Penton Pub. Co., 1964 - Business & Economics - 100 pages
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NewProduct Development
Ten Key Factors in Successful Product Development
Planning Product Strategy for LongRange Growth and Profit

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