Planning profitable hotel advertising
Where from here -- Costs, manpower, copy -- Due bills -- Direct mail -- Publicity -- Printing that sells -- Personality advertising -- Making restaurants pay -- Inside merchandising -- Recommended reading.
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Chapter 1Where From Here
The Efficient Waitress Manual
Chapter 2Costs Manpower Copy
12 other sections not shown
3rd class actual typewritten adver advertising agents advertising space agency aggressive hotel bill guest candy cent CHAPTER charge circulation cleaning coffee commercial hotel convention bureaus copy cost customers direct mail dollars dry cleaning due bill advertising due bill transaction employes extra folder formal dining room guests half tones hereby agrees Hotel Association hotel stimulated laundry hotels have found hotels spend hundreds illustrate important instance large hotel laundry and valet layout list building loss leader luncheon menu merchandise methods modations obtained organiza organizations outdoor advertising outdoor signs paper patrons person PERSONALITY ADVERTISING photographs planned plate ployes post office POST-CARDS postage postage due poster postmaster printed profes profitable prospects publisher rates reader restaurant operators signature solicitation space advertise Statue of Liberty stimulated laundry sales telephone tion tising trade order type of publicity usually vertising writing York City York hotel