Planning profitable hotel advertising

Front Cover
Swafford & Koehl, inc. - Business & Economics - 35 pages
Where from here -- Costs, manpower, copy -- Due bills -- Direct mail -- Publicity -- Printing that sells -- Personality advertising -- Making restaurants pay -- Inside merchandising -- Recommended reading.

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Contents

Chapter 1Where From Here
3
The Efficient Waitress Manual
4
Chapter 2Costs Manpower Copy
6

12 other sections not shown

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