Platform: Get Noticed in a Noisy World

Front Cover
Thomas Nelson Inc, 2012 - Business & Economics - 261 pages
15 Reviews

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takesreaders behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teachreaders not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By buildinga platform. It has never been easier, less expensive, or more possible than right now. . .The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.

Endorsements:

"I've known Michael Hyatt for more than a decade, and during thattime I've seen him master just about every social media platform that's hit thescene. He's used blogging, Facebook, Twitter and more to expand his personalplatform from a successful book publisher to a leading national brand of hisown. Trust me, this guy knows what he's talking about-so pay attention!"-DAVE RAMSEY,New York Times Best-selling Author,Host, "The Dave Ramsey Show"

"A generous book from a man who knows what he's talking about.Michael Hyatt has built a platform, and you can too."-SETH GODIN,New York TimesBest-selling Author,We Are All Weird

"Platform is absolutely essential to delivering value. As a big fanof Michael Hyatt, I'm excited he's sharing this with you. Your job? Learn aboutthis and implement it. Your success depends on it."-CHRISBROGAN,President, Human Business Works,New York Times Best-selling Author

"Michael Hyatt is the authority on creating aplatform in our crowded world, and Platform is the definitive,step-by-step guide to building a platform-from the ground up. If you're longingto become a true influencer in this world, Hyatt can teach you how. With Platform,Hyatt's done the near-impossible: create a guide even more useful thanhis wildly popular blog!"-CLAIRE DIAZ ORTIZ,SocialInnovation,Twitter, Inc.

"I have watched Michael Hyatt build his own platform from the groundup to become one of the largest in the world. And he has done so with thestrategies and tips he outlines in this very practical book. Any author,speaker, or small business owner who wants a blueprint for getting the attentionand visibility they want, needs to read this book."-JOHN C. MAXWELL,New York Times Best-sellingAuthor,and Leadership Expert

"Michael Hyatt is a pioneer in social media who is now generouslysharing his 'secrets' with those of us who have been marveling at his successfor many years. Whether you are a seasoned writer, blogger, speaker and socialmedia enthusiast, or just now starting out, this book will help you take thatnext step and begin to build a platform of your own."-DAN T.CATHY,President & COO, Chick-fil-A, Inc.

"In today's world, having an idea isn't enough to land a book orrecord deal, get a movie made or find funding for your startup. You needa platform: A connected following that's ready to try, buy and spread the word.Finally, in a single book, the

 

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LibraryThing Review

User Review  - sweetiegherkin - www.librarything.com

This book purports to tell readers how to run a successful social media strategy, but I felt the ideas were a bit stale. Perhaps it's good (if a little bit dated now) for complete newbies, but if you ... Read full review

LibraryThing Review

User Review  - damienfranco - LibraryThing

This is a great guide for anyone who has something to say. Digital marketing 101 written in an easy to read and understand style. Very impressed. Read full review

Contents

Prepare to Launch
31
Build Your Home Base
67
Expand Your Reach
125
Engage Your Tribe
191
Take the First Step
217
Comply with the FTC Guidelines
219
Post Ideas for Novelists
225
Resources
229
Notes
233
Acknowledgments
249
About the Author
251
Index
253
Contact Michael
261
Copyright

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About the author (2012)

Michael Hyatt is an author, blogger, speaker, entrepreneur, and the former chairman and CEO of Thomas Nelson Publishers. He is a bestselling author whose books includes The Millennium Bug, Y2K: The Day the World Shut Down, Invasion of Privacy, Living Forward, Platform: Get Noticed in a Noisy World, and Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals.

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