Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths
John Wiley & Sons, Oct 2, 2009 - Business & Economics - 256 pages
The small or mid-sized business' guide to outselling the big boys
Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size.
If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors.
• Includes proven tactics to help small businesses tackle bigger competitors
• Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors
• Shows you how to steal market share from bigger vendors with bigger resources
Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.
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Small Businesses Are Uniquely Qualified to Sell
Small Businesses Are Uniquely Qualified to Meet These
Finding Friendly Giants
Vendor Prequalification Chapter 5 Whats PreventingYou from Winning Big?
Positioning Yourself to Sell to the Giants
Learning the Buyers Language
Developing Your Sales Presentation
Chapter 10Making a Successful
Youve WonIt NowBuild OnIt
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