Plunkett's Advertising & Branding Industry Almanac 2006: The Only Comprehensive Guide to Advertising Companies and Trends

Front Cover
Plunkett Research, Ltd., 2006 - Business & Economics - 451 pages
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
 

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Contents

A Short Advertising Branding Industry Glossary
Introduction 1
Major Trends Affecting the Advertising Branding Industry 7
Advertising Industry Statistics 25
Advertising Branding Industry Contacts
THE ADVERTISING 350
Individual Profiles on each of THE ADVERTISING 350 93
Additional Indexes
Copyright

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About the author (2006)

Jack W. Plunkett, Publisher/CEO of Plunkett Research, Ltd., is well known as an author, speaker and business consultant. Jack Plunkett is the author or editor of more than 27 books, including Plunkett's E-Commerce & Internet Business Almanac and Plunkett's Biotech & Genetics Industry Almanac. (See www.plunkettresearch.com). A life-long entrepreneur, he has been recognized as a finalist in the "Entrepreneur of the Year" competition sponsored by Ernst & Young. Plunkett is a frequent public speaker and lecturer on university campuses and at industry events. His work has been widely covered by hundreds of magazines, newspapers and broadcast stations, including stories in USA Today and Inc. Magazine, and he has been listed in over 16 national and global biographies. Plunkett is frequently interviewed as an expert source by such publications as Investors Business Daily and The Wall Street Journal, local and regional newspapers and national columnists. He has appeared on over 50 talk radio programs.Plunkett has won several awards for his civic and charitable activities, including involvement in public libraries, the arts, education and health care issues. He is a co-founder of the Technology Entrepreneurs' Exchange.

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