Plunkett's Advertising & Branding Industry Almanac 2006: The Only Comprehensive Guide to Advertising Companies and Trends
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
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A Short Advertising Branding Industry Glossary
Major Trends Affecting the Advertising Branding Industry 7
Advertising Industry Statistics 25
Advertising Branding Industry Contacts
THE ADVERTISING 350
Individual Profiles on each of THE ADVERTISING 350 93
Advancement for Women/Minorities Advertising Agencies Apparent Women Officers Bonus Branding BRANDS/DIVISIONS/AFFILIATES Broadcast TV cable Cable/Satellite TV Chmn clients companies at press company's industry group Computer Systems corporate Development direct marketing dollars—add 000 Employees ESOP Stock Plan Financial information firm’s Fiscal Year Ends full amount global GROWTH PLANS/SPECIAL FEATURES Hot Spot Industry Group Code information for 2005 Information Technology intentionally listed interactive International Internet Advertising Internet/Web Consult Internet/Web Design job title LOCATIONS Magazines Major Media Market Analysis Media Ratings Midwest Newspapers Northeast Officers or Directors Omnicom Group Outdoor Advertising Phone PR Agencies Pres Printing Prod Prod./Svcs Profit Sharing programs Public Relations Salary Sales and profits Savings Plan Search Engine Second Exec Software Southeast Southwest Spec Specialty Services Spot for Advancement Stock Purch Stock Ticker strategy subsidiary Support Services thousands of dollars—add Toll-Free Top Exec TYPES OF BUSINESS Univision WORLDWIDE WPP Group Y Southwest