Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online
This guide offers commonsense advice on how to market and promote on the Internet. It contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in e-mail, and more. It explains such sales techniques as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. 30 screen shots.
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