Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online

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Top Floor Pub., Jan 1, 2001 - Business & Economics - 370 pages
This guide offers commonsense advice on how to market and promote on the Internet. It contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in e-mail, and more. It explains such sales techniques as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. 30 screen shots.

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What You Need Before You Start
Web Site Basics

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About the author (2001)

Peter Kent is the author of numerous other books about the Internet, including "Pay Per Click Search Engine Marketing For Dummies," the best-selling "Complete Idiot's Guide to the Internet," and the most widely reviewed and praised title in computer-book history, "Poor Richard's Web Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site," His work has been praised by "USA Today, BYTE," CNN.com, "Windows Magazine, Philadelphia Inquirer," and many others.
Peter has been online since 1984, doing business in cyberspace since 1991, and writing about the Internet since 1993. Peter's experience spans virtually all areas of doing business online, from editing and publishing an e-mail newsletter to creating e-commerce Web sites, from online marketing and PR campaigns to running a Web-design and -hosting department for a large ISP.
Peter was the founder of an e-Business Service Provider funded by one of the world's largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a national ISP and VP of Marketing for a Web applications firm. He also founded a computer-book publishing company launched through a concerted online marketing campaign.
Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles they'll encounter online. He also gives seminars and presentations on subjects related to online marketing in general and search engine marketing in particular. He can be contacted at Consult@PeterKentConsulting.com, and more information about his background and experience is available at www.PeterKentConsulting.com.

About The Author

Tara Calishain is the editor of ResearchBuzz, a weekly newsletter on Internet searching. She's also a regular columnist for SEARCHER and has written for a variety of other publications. Her author/co-author credits include Google Hacks and Official Netscape Guide to Internet Research.

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