Pop-Up Business For Dummies

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John Wiley & Sons, Sep 27, 2012 - Business & Economics - 272 pages
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Whether you’re just starting out and want to test theviability of your business, or you’re an established businesslooking to expand your reach, pop-ups offer an exciting andflexible opportunity. They’re a great way to try new businessideas, experiment with a new product, location or market, gainexposure, and learn about your customers - all with limited riskand financial outlay.

Inside Pop-Up Business For Dummies, you’llfind:

  • Planning your pop-up venture - whether it’s a shop,studio, gallery, or community hub.
  • Finding the right space for you.
  • Negotiating with the landlord and sorting out thelegalities.
  • Fixing up and fitting out your space on a budget.
  • Pulling in the punters - advertising and marketing yourpop-up.
  • Managing a successful pop-up business day-to-day.
  • Closing up shop efficiently.
  • Lots of case studies, checklists, tips and hints fromexperienced pop-up people!

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Contents

Table of Contents
Comparing pop up shops traditional premises with
Doing Your Research
Developing Your PopUp Plan
Looking at Budget Basics
Communicating the risks
Building on Your PopUpFoundations Chapter 3 Building YourTeam
Partneringwithother crafters and businesses Hiring staff
Making the Most of Social Media
Socialising on Facebook
Planning Social Media
Planning a Media Campaign Getting into the Mindsofthe Media
Making Contacts
Securityshutters Externaldecoration
Managing Your Shop and Staff
Salesprocess

and marketing Striking a deal with people who own property Recruiting volunteers Making Friends and Influencing People
Funding YourProject
Finding Grants andFunding Applying forfunding Locating funding
Finding Your Space and Your Landlord
Gettingameeting Pitchingyour proposal
Filling Your Pop Up with People
Name Logo
Mastering
Producing
Meeting Your Customers
Capturing customer
Chapter
Measuring
PackingUp and MovingOn
Searching for the Next Big Thing
Coffee Machine ora Teapot
Partnerships
Copyright

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About the author (2012)

Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.

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