Portfolio Management for New Products
Addison-Wesley, 1998 - Portfolio management - 230 pages
In today’s business climate, where speed-to-market is paramount and there’s no margin for error, companies who fail to excel at new products stand no chance of survival. Companies who live and die by their products need better tools for linking product development to strategy to ensure that resources are deployed efficiently from idea to launch across the full range of products.In Portfolio Management for New Products , the authors present a rigorous and practical approach to managing a company’s product portfolio as you would a financial portfolio—investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise. Portfolio Management for New Products , is an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings those products to market. This book clarifies the decision-making process, demystifies R&D, and puts corporations on track to understanding and developing the strategies necessary to succeed in the highly competitive and volatile world of product development.
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active projects business unit business's strategy Chapter commercial success consider costs criteria decision tree defined dimensions English China Clay example Exhibit 2.8 factors firms focus gate decisions gate meetings goals Hoechst implementation jects launch list of projects major MANAGEMENT TO PONDER market segments matrix maximization pie charts POINTS FOR MANAGEMENT portfolio balance Portfolio Management Process portfolio maps portfolio methods portfolio model portfolio of projects Portfolio Review probability of success probability of technical problem Procter & Gamble product development product groups product lines product process product projects product strategy project prioritization project selection project team project types quadrant Rank-Ordered List Reckitt & Colman resource allocation reward Risk-Reward Bubble Diagram Rohm and Haas Royal Bank scoring model senior management spending breakdowns spending splits stage Stage-Gate process strategic alignment strategic arenas Strategic Buckets Model strategic importance technical success tegic Telenor top-down types of projects versus