Positioning: The Battle for Your Mind

Front Cover
McGraw-Hill, 1986 - Business & Economics - 213 pages
Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers

From inside the book

What people are saying - Write a review

Better than advertised.

User Review  - Steven T. - Overstock.com

Better than advertised. What more is there to say Read full review

Contents

Introduction
1
Getting Into the Mind
19
example most people put Hertz on the top rung Avis on the sec
29
Copyright

11 other sections not shown

Other editions - View all

Common terms and phrases

About the author (1986)

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of "The 22 Immutable Laws of Branding" and "The Fall of Advertising and the Rise of PR", which was a "Wall Street Journal" and a "BusinessWeek" bestseller, and, most recently, "The Origin of Brands". Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.

Bibliographic information