Possible Anticompetitive Effects of Sale of Network TV Advertising: Hearings, Eighty-ninth Congress, Second Session, Pursuant to S. Res. 191, Parts 1-2
U.S. Government Printing Office, 1967 - Television advertising - 1387 pages
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
able acceptable additional advantage advertising affiliates agency American announcements antitrust applicable basis Board broadcast charges Chumbris City Class Code Cohen commercial Commission committee competition continuity contract cost course daytime discounts discrimination dollar effect example fact Foods Gamble give going gross hour important indicated industry interest kind least less limited mergers million minutes negotiation network television offer package participation particular percent period practices present prime problem Procter purchases question rate card record regional schedule season sell Senator Hart Senator Hruska smaller sold sponsor sponsorship statement stations structure telecast Television Network thing tion Trade understand United volume week York
Page 439 - That it shall be unlawful for any person engaged in commerce, in the course of such commerce, either directly or indirectly, to discriminate in price between different purchasers of commodities of like grade and quality...
Page 439 - Provided, That nothing herein contained shall prevent differentials which make only due allowance for differences in the cost of manufacture, sale, or delivery resulting from the differing methods or quantities in which such commodities are to such purchasers sold or delivered...
Page 456 - Study new uses for radio, provide for experimental uses of frequencies, and generally encourage the larger and more effective use of radio in the public interest...
Page 270 - However, a television broadcaster should, in recognition of his responsibility to the public, refuse the facilities of his station to an advertiser where he has good reason to doubt the integrity of the advertiser, the truth of the advertising representations, or the compliance of the advertiser with the spirit and purpose of all applicable legal requirements.
Page 274 - ... 4. All copy pertaining to any contest (except that which is required by law) associated with the exploitation or sale of the sponsor's product or service, and all references to prizes or gifts offered...
Page 447 - tying agreements fare harshly under the laws forbidding restraints of trade." Times-Picayune Publishing Co. v. United States, 345 US 594, 606. They are unreasonable in and of themselves whenever a party has sufficient economic power with respect to the tying product to appreciably restrain free competition in the market for the tied product and a "not insubstantial" amount of interstate commerce is affected.
Page 445 - They deny competitors free access to the market for the tied product, not because the party imposing the tying requirements has a better product or a lower price but because of his power or leverage in another market. At the same time buyers are forced to forego their free choice between competing products. For these reasons "tying agreements fare harshly under the laws forbidding restraints of trade.
Page 427 - I invite you to sit down in front of your television set when your station goes on the air and stay there without a book, magazine, newspaper, profit and loss sheet or rating book to distract you — and keep your eyes glued to that set until the station signs off. I can assure you that you will observe a vast wasteland.
Page 271 - Because all products of a personal nature create special problems, such products, when accepted, should be treated with especial emphasis on ethics and the canons of good taste. Such advertising of personal products as is accepted must be presented in a restrained and obviously inoffensive manner.
Page 272 - Appeals to help fictitious characters in television programs by purchasing the advertiser's product or service or sending for a premium should not be permitted, and such fictitious characters should not be introduced into the advertising message for such purposes.