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The methodology of criticism
Analyzing the speech
Interpreting the speech
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achieve analysis appeals appraisal approach argument Aristotelian Aristotle artistic quality assess attitude audience response auditors behavior beliefs Coatesville concerned constituents Curtis desired determine Edwin Black effects emotional proof employed enthymeme establish ethical proof evaluation example function George William Curtis goal hearers ideas immediate audience interpretation Journal of Speech judging speeches judgment Kenneth Burke knowledge language lbid listeners literary logical look Lord Chatham lottery Louisiana State University Lucius Q. C. Lamar means of persuasion ment methods modes of proof motives neo-Aristotelian occasion Palmer performance present principles produce psychological Quarterly Journal reasoning rhetorical critic rhetorical devices rhetorical problem rhetorical theory rhetoricians Richards seek Share Our Wealth social society Southern speaker's choices speaker's intent speaker's purpose speaking situation speech criticism speech-making statements strategies student style Thonssen thought tion Townsend type of criticism understanding University Press values wants words York