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The methodology of criticism
Analyzing the speech
Interpreting the speech
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achieve analysis appeals appraisal approach argument Aristotelian Aristotle artistic quality assess attitudes audience response behavior beliefs Black Coatesville concerned constituents Curtis desired determine Edwin Black effects emotional proof employed establish evaluation example function George William Curtis goal hearers I. A. Richards ideal ideas immediate audience interpretation Journal of Speech judging a speech judgment Kenneth Burke knowledge language listeners literary logical look Lord Chatham lottery Louisiana State University Lucius Q. C. Lamar means of persuasion ment methods modes of proof motives neo-Aristotelian occasion present principles produce psychological Quarterly Journal reasoning rhetorical critic rhetorical devices rhetorical problem rhetorical theory rhetoricians Richards seek Share Our Wealth social society Southern speaker speaker's choices speaker's intent speaker's purpose speaking situation speech criticism speech-making statements strategies student style thought tion Townsend type of criticism understanding University Press values wants words York