Power Retail: Winning Strategies from Chapters and Other Leading Retailers in Canada

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McGraw-Hill Ryerson, 1999 - Business & Economics - 254 pages
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This work elaborates on strategies used by retailers to outperform their competition. This work offers methods for customer segmentation based on needs, development of a competitive advantage in value proposition, and insights into better execution in managing people, technology and costs.

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Contents

Introduction
1
Changing Winds and Turbulent Waters
7
The First Principle of Retail Success
14
Copyright

26 other sections not shown

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About the author (1999)

Stevenson is president of Chapters Inc

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